Vicki Schull, Ph.D., returns to the School of Kinesiology as new lecturer in Sport Management

The School of Kinesiology’s newest member of the Sport Management faculty, Vicki Schull, Ph.D., has had an easy time adjusting to her new surroundings in Cooke Hall. She’s been here before.

Schull, who started this fall as a lecturer in Sport Management, obtained her Kinesiology Ph.D. from the School in 2014. Since then she has been teaching and advising college students, gaining valuable experience she will put into practice at the U of M. She’s happy to be back at the School.  “Coming back to a program I’m familiar with is key,” she says. “There’s good collaboration here, with people I’m familiar with. And the Tucker Center is a critical resource with a mission that aligns well with my research interests.”

Since graduating, Schull has worked as an assistant professor at Minnesota State University, Mankato, where she taught courses and advised students in the sport management program. She had received her undergraduate degree from Mankato, so she was familiar with the department and program. She attended the University of Wisconsin-LaCrosse for her master’s studies, and worked there as lecturer in the Exercise and Sport Science department and head softball coach before starting the Kinesiology doctoral program. “I’ve come full circle,” she laughs. “Now I can say I’ve worked at every institution I’ve attended after I’ve received my degree.”

This fall, Schull is teaching Introduction to Sport Management (SMGT 1701), Organization and Management of Sport (SMGT 3143), and Sport Sales and Fund-raising (SMGT 3632). Her students provide her with the greatest incentive and satisfaction, she says. “Sometimes it’s delayed gratification, but that’s understandable. I have maintained connections with students as they enter the sport industry, and it’s been fun to bring them back as guest speakers in a class. They can share their own stories from the time they were a student. Plus, it’s great to see what they’re doing now.”

Schull lives in the Twin Cities and commuted each day to teach at Mankato. She finds it much easier to live and work in the same area. “When I was working in Mankato, I couldn’t stick around in the evenings and spend much time in the community,” she says. “I feel more of a connection here, and I have more opportunities to interact at the U. My community is here in Minneapolis.”

Her research interests are leadership and gender, governance in sport, and the social processes of leadership. And as a coach herself for 10 years, Schull is a strong advocate for women coaching women’s teams. “When I was a head coach, I had a male for an assistant,” she says. “When people would come to our office, they’d automatically ask him a question, assuming he was the head coach. That certainly piqued my interest in the challenges women coaches face.” She looks forward to collaborating on related research projects with the Tucker Center.

Schull and her spouse keep busy with their twins, Isla and Leo, age 2, and her schedule doesn’t leave much time for extracurricular activities. But she found time to train for her seventh Medtronic TC 10 Mile race, which she participated in on Twin Cities Marathon weekend. “I missed the race last year, so I’m excited to be back on the course this fall.”

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